Make it magnifique Marketing campaign

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The Make it Magnifique marketing campaign was based on a simple and honest truth: any recipe, dish, or occasion is made better when you add French Cheese. In fact, not only is it made better, it goes from good to great to Magnifique.

To bring the campaign to life, we elicited the help of celebrity chefs Angelo Sosa, Candice Kumai and Camille Becerra; each of whom created their own set of extraordinary recipes.

Print Ads
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These recipes were utilized to create a campaign of print ads and posters.

Recipe Booklet
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:30 Commercials

:30 Commercials

:30 Commercials

TV commercials, in the format of a short “Fromage Lesson,” encouraged consumers to see recipe videos.

Recipe Videos

Recipe Videos

Our top chefs starred in twenty, 2-minute cooking videos, which were shot in New York City.

New Website
New Website

The recipe videos were housed within our new website, which also features key information about the Cheeses of France, including an interactive recipe and cheese finder.

From grilled cheese to grilled steak, from brunch to “burger night,” everything goes from good to great to Magnifique with fromage.